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Mobile Minutes: Snapchat’s ad targeting; Amazon’s Echo Dot; Spotify surpasses Apple Music; YouTube’s social features

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September 15, 2016

Snapchat is sharpening its ad targeting capabilities

Snapchat is sharpening its ad targeting capabilities

Snapchat pushes further into digital ad targeting
Snapchat is pushing further into sophisticated digital ad targeting, including letting advertisers target customers using email databases and other data sources.
Read more on Wall Street Journal

Amazon debuts a new, cheaper version of voice-enabled Echo Dot
Ahead of the holiday shopping season, Amazon debuted a new version of its smaller, Wi-Fi-connected, voice-activated personal assistant, Echo Dot, on Wednesday.
Read more on Fortune

Spotify passes 40 million subscriber mark, crushes Apple Music
Spotify announced today that it has reached 40 million paid subscribers, putting it far ahead of competitor Apple Music, which has just 17 million paying subscribers.
Read more on Forbes

YouTube adds new social features to let vloggers and fans connect
To enhance the bonds between video-makers and the fans who love ’em, YouTube has announced a clutch of new social networking features under the title of YouTube Community.
Read more on CNBC

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