Mobile Minutes: Simplifying message; AppNexus takes a stand; Google Translate’s new trick; Twitter suspension gaffe
John Lilly: Simplify your message, and repeat often
So my big lesson was the importance of a simple message, and saying it the same way over and over. If you’re going to change it, change it in a big way, and make sure everyone knows it’s a change. Otherwise keep it static.
Read more at New York Times