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Mobile Minutes: Retargeted ads hit Instagram; Tech talent; WhatsApp takes on Skype; AR for kids

May 12, 2016

28749Facebook debuts retargeted ads on Instagram, tests new travel ads
Facebook is bringing one of its flagship app’s most popular retargeting advertising products to Instagram for the first time.
Read more on Forbes

Boston better prepped for tech talent than Bay Area
Boston is the U.S. city best placed to capitalize on the shift to a digital economy, with the tech-centered San Francisco Bay Area second as it lost ground because of worsening quality of life, a report said on Wednesday.
Read more on Reuters

WhatsApp desktop apps for Mac and Windows launched to take on Skype
With over 1 billion users, it is already the world’s most popular messaging service, but WhatsApp is now seeking to extend its reach by offering its users access to most of its features on Windows and Mac computers.
Read more on International Business Times

Miraffe proves that augmented reality doesn’t have to be complicated or creepy
We’ve all seen videos of Microsoft’s HoloLens augmented reality headset. And we all remember Google Glass. Now, a Chinese startup is trying to prove that augmented reality, which combines computer-generated images with the real world, doesn’t have to be complicated, expensive and creepy.
Read more on Variety



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