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Mobile Minutes: P&G demotes Facebook targeting; Hulu axes free streaming; Pokemon Go; Yelp

August 10, 2016

27486P&G to scale back targeted Facebook ads
Procter & Gamble Co., the biggest advertising spender in the world, will move away from advertising on Facebook Inc. that targets specific consumers after deciding the practice has limited effectiveness.
Read more on The Wall Street Journal

Hulu dropping free streaming option
Enjoy Hulu’s free streaming TV subscription while you can. The media company plans on dropping the free option, giving users paid subscriptions as their only choices to stream network TV shows.
Read more on USA Today

Pokemon Go eludes cloning attempts by big game studios: executives
Top video game companies, caught off-guard by the runaway success of Pokemon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
Read more on Reuters

Yelp’s quarterly revenue rise more than expected
Consumer review Web site operator Yelp Inc’s quarterly revenue rose a bigger-than-expected 29.5 percent as investments in sales and marketing led to more businesses and consumers signing up for its services.
Read more on Reuters 


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