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Mobile Minutes: Mondelez’s new recipe; Google embraces machine learning; Yahoo’s NFL stream; AOL closes Millennial purchase

By
October 27, 2015

Screen Shot 2015-10-26 at 1.32.31 PMA new way to sell Oreos
Mondelez International Inc. is changing its marketing recipe. For decades advertisers have relied heavily on television commercials to sell their products to the masses.
Read more on The Wall Street Journal

Google turning its lucrative Web search over to AI machines
When Google-parent Alphabet Inc. reported eye-popping earnings last week its executives couldn’t stop talking up the company’s investments in machine learning and artificial intelligence. For any other company that would be a wonky distraction from its core business.
Read more on Bloomberg

Yahoo draws more than 15.2 million on NFL stream
Broadcast the NFL and viewers will come — to their smartphones, tablets and computers as well as their TVs. Yahoo and the National Football League say that more than 15.2 million viewers went online to watch Sunday’s livestream of the game between the Buffalo Bills and the Jacksonville Jaguars from London’s Wembley Stadium.
Read more on USA Today

AOL closes deal to absorb Millennial Media
Millennial Media disappeared from the New York Stock Exchange on Friday after a majority of its stockholders tendered their shares to AOL, closing its $248 million acquisition of the Baltimore mobile advertising technology company.
Read more on The Baltimore Sun

 

 

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