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Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winners

October 12, 2015

26541Mobile search tops at Google
Searches on Google have gone mobile.This summer, world-wide Google searches on mobile devices surpassed those on personal computers for the first time, Amit Singhal, head of search at Google parent Alphabet Inc.,  said at the Recode Mobile conference on Thursday.
Read more on The Wall Street Journal

Apple removes some apps from online store over security concerns
Apple Inc said on Thursday that it had removed “a few” applications from its App Store, expressing its concern that the security of some users’ personal data could be compromised in certain circumstances.
Read more on Reuters

The arms race is on to power hyper-contextual, holistic mobile advertising
In a world where the average consumer is hit with about 5,000 marketing messages every day — and growing, the requirement for ways to cut through the clutter of interruptive and irrelevant advertising and communications has never been greater.
Read more on Forbes

Spin Cycle: 4 brands driving mobile marketing results
Did you know that nearly 70 percent of smartphone shoppers will switch to a competitor’s site if the checkout process takes too long? That’s one of a handful of stats Google has released in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing.
Read more on Nashville Business Journal




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