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Mobile Minutes: Marketing to millennials; Snapchat outranks Instagram; Facebook bends; Twitter’s non-active users

December 11, 2015

14920Market to millennials by getting out of the way
In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling.
Read more on Harvard Business Review

Snapchat outranks Instagram as fastest-growing social network for American millennials: Harvard IOP poll
Snapchat isn’t too old for the young quite yet. The 4-year-old mobile app is the fastest-growing social network among millennials, according to a survey from Harvard University’s Institute of Politics.
Read more on International Business Times

Facebook bends to publishers, tweaks Instant Articles advertising
Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too difficult for them to generate revenue from content they posted to the social network’s new feature.
Read more on The Wall Street Journal

Twitter looks to make money from ads aimed at logged-out users
Twitter Inc said it was testing a feature to show advertisements to people who read tweets without logging in, as it tries to make good on its long-time ambition to monetize non-active users.
Read more on Reuters




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