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Mobile Minutes: Google’s search ads; 5G revolution; Android for Work push; Health care’s mobile moments

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February 27, 2015

google play 185Google, reaching for revenue, will allow search ads in Play store
As growth slows for Google, the search giant is pulling an important new sales lever. In a blog post Thursday, the company said it will let software developers pay to promote their apps in the Play store for the first time.
Read more on Wall Street Journal

Mobile industry’s 5G revolution heralds the rise of the machines
As executives from the world’s biggest phone companies gather in Barcelona next week, much of their focus will be on the $1.7 trillion they’re spending as they upgrade to fourth-generation wireless technology.
Read more on Bloomberg

Google expands push into workplace with Android for Work effort
Google Inc. launched an initiative on Wednesday to make smartphones running its Android software more appealing to corporations, a move that could help extend the Internet company’s reach into workplaces.
Read more on Reuters

Apps bring health care into ‘mobile moments’
Those “mobile moments,” such as standing in a grocery queue, are what a generation of smartphone apps are looking to capture as a way to integrate health care into everyday life.
Read more on USA Today

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