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Mobile Minutes: Facebook’s smartphone ads; Snapchat’s control features; Amazon expands to India; Best airline apps

July 6, 2015

facebook mobileHow Facebook and Campbell Soup are trying to read your mind
Facebook Inc. this spring commissioned a San Francisco company called SalesBrain to gauge how consumers responded to ads viewed on a smartphone versus a TV screen.
Read more on Bloomberg

Snapchat introduces ‘tap to view’ controls
Snapchat released a significant update Wednesday that will change the way users interact with snaps and stories on the messaging app.
Read more on USA Today

Amazon follows Microsoft’s footsteps, announces India region
Close on the heels, Amazon announced that it is all set to launch India region this year.
Read more on Forbes

Which airline apps make flying easier?
Big airlines have invested heavily in their mobile apps and filled them with lots of capabilities that can save you time, keep you better-informed, help you check in, board and navigate airports and, in some cases, tap into in-flight entertainment.
Read more on Wall Street Journal

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