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Mobile Minutes: Apple Watch by appointment; Sprint hand-delivers phones; Clinton’s social media launch; Death of iOS 7

April 14, 2015

apple watchApple’s ‘appointment only’ Watch strategy is elitist, annoying, and brilliant
The Apple Watch is going to be sold in Apple Stores by appointment only. It’ll introduce a reservation system for people who want to drop into a store to try on the device before buying one.
Read more on Fox News

Sprint brings the phone store to your home
Here’s how Direct 2 You is supposed to work. Existing customers eligible for an upgrade on their current phone receive a text or email from Sprint inviting them to call a number and make an appointment for a Sprint technician to hand-deliver a replacement phone.
Read more on USA Today

Clinton wins high marks for social-media launch
Presidential contender Hillary Clinton tweeted, Facebooked and YouTubed her way through the first official day of her campaign in a social media strategy that earned her high marks among marketers.
Read more on Reuters

The ‘virtual death’ of iOS 7 is approaching
Mobile analytics company MixPanel has come up with an eye-watering statistic around iOS 7. The company argues that Apple’s previous generation of its mobile platform will be “virtually dead by the end of Q2 this year.”
Read more on Forbes

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