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Mobile Minutes: App install ads; Twitter advertising expands; Sony’s 4K phone; Snapchat and politics

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September 3, 2015

Screen Shot 2015-09-02 at 2.08.28 PMGoogle wants to crush agitating ‘install our app’ ads
You follow a link on your smartphone to a Web site; LinkedIn, say, or OpenTable, or any of countless examples. Instead of the pleasant mobile interface you were expecting, you’re greeted by a prompt that asks if you’re sure you wouldn’t rather download the app.
Read more on Wired

Twitter announces global expansion of self-service ads platform
Microblogging Web site operator Twitter Inc said it had expanded its self-service ads platform to more than 200 countries and territories from 33 countries.
Read more on Reuters

Even if it wasn’t the world’s first 4K phone, the Sony Xperia Z5 Premium has a lot going on
4K or not 4K – that is the question. Sony has revealed what it claims is the world’s first smartphone with a 4K display, the Sony Xperia Z5 Premium. But can our eyes even cope with such an eye-popping screen at such a pocket size?
Read more on CNET

John Kasich takes presidential campaign to Snapchat with bacon filter ad
Ohio Gov. John Kasich’s presidential campaign is pioneering a new form of ad on Snapchat, wishing New Hampshire residents a good morning with a bacon-laced filter on the photo and video sharing app.
Read more on Time

 

 

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