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Mobile M&As increase 35pc on wave of branded content interest: report – Mobile Marketer

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April 20, 2016

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Mobile M&As increase 35pc on wave of branded content interest: report
The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses look to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.
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Bear Naked digs claws into mobile customization via IBM-powered granola-maker
Bear Naked is bringing a new spin to finding the right granola flavor via a mobile-optimized site that leverages IBM Watson to customize flavor suggestions based on users’ responses, offering the closest match for their tastes.
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Great Western Railway receives 4,731 customer inquiries on Facebook Messenger
British train operator Great Western Railway launched on Facebook Messenger at end of the 2015, receiving 4,731 queries through the platform between December and March of this year, with the resolution time averaging between three and 20 minutes.
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TheSkimm aims for deeper integration in millennials’ lives with subscriptions
Millennial-focused and mobile-driven news publication theSkimm is launching a subscription service to keep users up to date on current events through an iOS application that integrates with a device’s calendar.
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