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Mobile marketing struts through New York Fashion Week – Mobile Marketer

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September 5, 2014

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Mobile marketing struts through New York Fashion Week
Brands such as Clorox, AccuWeather and Pilot are thinking outside the box to effectively place themselves in the center of events during this season’s Mercedes-Benz Fashion Week in New York City, with mobile playing a key role in activating these efforts.
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Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids
In the latest example of the Federal Trade Commission’s intent to insure app store billing practices safeguard against unauthorized charges by children, Google has agreed to refund $19 million and change its mobile app billing practices.
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Marketers seek to score with mobile NFL tie-ins
Marriott International, Google, hhgregg and Cambell Soup are among the brands injecting more mobile marketing into their National Football League tie-ins as the season gets under way this week.
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Airbnb, Google’s Nest partner on mobile-driven environmental push
Google’s Nest is partnering with Airbnb in a synergistic program that leverages the strong mobile identity of each platform to support a message around environmentalism.
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FOX engages sports fans, viewers with original-video deal
FOX Sports Regional Networks is leveraging social media and a fast mobile-video platform to produce original video content and connect with local sports fans and viewers.
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