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Pucci mixes fashion and philanthropy to give back to Florence
FLORENCE, Italy – From its beginnings, Emilio Pucci has always had a strong appreciation for its hometown of Florence, taking inspiration for designs from the historic city, according to the brand’s CEO at the Condé Nast International Luxury Conference April 23.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Mobile optimization is essential for brands using social media platforms: L2
With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.
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Ferragamo Museo instills brand pride in new employees
FLORENCE, Italy – Not only does the Ferragamo Museo inspire consumer aspiration, it also establishes continuity of tradition among employees, according to two brand executives at the Condé Nast International Luxury Conference April 23.
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Fairmont brings in Cadillac to elevate guest stays
Fairmont Hotels and Resorts has tapped Cadillac to oversee its guest transportation program in the United States.
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Dior looks to makes waves with summer beauty look
French couture house Christian Dior is inviting consumers to bask in the sun with its beach-inspired Tie Dye look campaign.
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Definition of luxury is investigated, questioned in V&A exhibit
The Victoria & Albert Museum in London is prompting consumers to question the meaning of luxury with a new exhibit.
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Audi empowers youth with interactive apprenticeship tools
German automaker Audi is giving job hunters a leg-up with a new Web site that demystifies the apprenticeship journey.
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Breitling takes jet team to the US for first North American tour
Swiss watchmaker Breitling is sharing its skills with U.S. consumers by taking the Breitling Jet Team to the United States for the first time as part of its 2015 North American Tour.
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Top 5 brand moments from last week
Some of the brightest figures in the world of luxury gathered in Florence this past week.
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Jimmy Choo, Abercrombie & Kent, Estée Lauder and Mikimoto – Live news
Luxury Daily’s live news from Apr. 24 – Jimmy Choo continues wedding celebrations on Instagram; Abercrombie & Kent aims to change lives in Zambia; Estée Lauder chooses Eva Mendes for fall 2015 campaign; Mikimoto and Ladurée offer pearl-inspired macaroons.
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Real estate, Holt Renfrew, Apple Watch and Rolex – News briefs
Luxury marketing today – The new price of luxury: $40M; Holt Renfrew raises the luxury bar a notch in Vancouver; The retail impact of the Apple Watch; This designer 3D printed a Rolex watch and the results could impact how we personalize wearables.
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Traffic methods for mobile commerce
Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.
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