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Bad mobile ads damage brand perception and performance – Mobile Marketer

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March 3, 2014

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Bad mobile ads damage brand perception and performance
While many marketers grasp the significant potential in mobile to reach consumers in new and exciting ways, mobile ads that lack creative vision or the proper execution still abound, hurting campaign performance and damaging brand perception as mobile increasingly becomes the primary media consumption channel.
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Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition
Walmart’s acquisition of digital recipe start-up Yumprint highlights the growing role that consumer packaged goods companies will have in helping retailers create compelling in-store offers and advertising.
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AccuWeather’s app update brings real-time, detailed information to users
AccuWeather’s newest iPhone application update takes advantage of smartphones’ real-time capabilities to provide Minute by Minute Forecasts for consumers.
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American Greetings app turns kids into card designers
American Greetings has added another mobile application to its repertoire, enabling consumers to create their own cards with a new iPad app.
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Mobile Minutes: Saudi women and Uber, mobile banking crash, off the grid, Arlington and tablets
Today in mobile marketing – Saudi women welcome taxi app Uber; NatWest suffers “payday” mobile banking crash; A smartphone that tries to slip you off the grid; Arlington plans to give every student a tablet.
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