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How Burger King throws away money with mass-market SMS approach – Mobile Marketer

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February 27, 2014

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How Burger King throws away money with mass-market SMS approach 
Burger King gets points for leveraging SMS to raise awareness of new products with a wide audience, but the brand is missing a key opportunity to drive sales by not customizing messages to activate recipients.
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Oscars’ Twitter strategy makes fans part of red carpet experience 
The Academy of Motion Picture Arts is taking advantage of the surge in social activity during the Oscars with a campaign that incorporates digital into the aired broadcast.
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Utah debuts Google Glass app for transit updates
Utah.gov has created the first transit-tracking application for Google Glass, enabling consumers to receive notifications and alerts about trains and buses via the device.
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Zeebox hones in on A/B testing to boost app engagement
Second-screen application zeebox is using A/B testing to segment specific groups of consumers who are watching TV and plugged into their mobile devices at the same time.
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Mobile Minutes: Barnes & Noble, financial future, Blippar on Google Glass, Mozilla
Today in mobile marketing – Barnes & Noble turns profit, tightens Nook’s belt and dismisses buyout bid; Five ways mobile tech will shake up your financial future; First image recognition app coming soon to Google Glass; Mozilla promises $25 smartphone “flood.”
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