Here’s how Unilever leverages programmatic buying for all-inclusive mobile push – Mobile Marketer
Here’s how Unilever leverages programmatic buying for all-inclusive mobile push
Unilever is the first brand to leverage a new mobile marketing platform that moves beyond simply leveraging programmatic for buying mobile media to making the tactic an integrated approach for a global strategy.
Please click here to read the entire story on Mobile Marketer
Ford tackles Sync’s reliability issues as connected car’s importance grows
Ford is reportedly switching from a Microsoft-based system to BlackBerry’s QNX system to improve its in-car Sync technology.
Please click here to read the entire story on Mobile Marketer
71pc unlikely to click through mobile ads even if relevant: PwC
While consumers are highly engaged on mobile, marketers need to work extra hard to make a mobile ad feel beneficial as opposed to intrusive, per a new report from PwC.
Please click here to read the entire story on Mobile Marketer
WhatsApp adding voice services potentially cuts out carriers
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.
Please click here to read the entire story on Mobile Marketer
Mobile Minutes: MasterCard, Netflix/Comcast, tech industry’s shifting focus, fashionable smart watch
Today in mobile marketing – MasterCard: Sentiment for mobile payments improving; Does Netflix/Comcast deal remove obstacle to TWC merger?; At Mobile World Congress, a sign of tech industry’s shifting focus; Fashionable smart watch debuts at Mobile World Congress.
Please click here to read the entire story on Mobile Marketer
Please click here to sign up for Mobile Marketer for free