How P&G’s mobile social strategy helps build its brands
Brands are struggling when it comes to effectively leveraging mobile social for brand building, as evidenced by several campaigns so far this year, although the must-haves for a successful strategy are beginning to emerge.
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Amtrak exec: Majority of tickets are redeemed electronically
As public transportation systems slowly shift over to mobile, Amtrak has been a leader in the space by offering mobile ticketing on almost all of its trains and buses, and today boasts that the majority of its tickets are redeemed electronically.
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Jamba Juice expands mobile loyalty program nationwide
Jamba Juice is rolling out its new rewards program on a national level following a test from last summer.
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Mobile Minutes: Parking tickets, DJ app, Google Tango, China Mobile
Today in mobile marketing – New app helps you fight parking tickets; Pacemaker: A groundbreaking DJ app for iPad, powered by Spotify; Google announces Project Tango, a smartphone that can map the world around it; How China Mobile can maintain its dominance with 4G.
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