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Location tracking opt-out site could land big blow to retail technology – Mobile Marketer

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February 19, 2014

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Location tracking opt-out site could land big blow to retail technology
A new opt-out Web site for indoor mobile location tracking could land a big blow to the companies focused on improving the in-store shopping experience by gleaning insights from smartphone-wielding shoppers.
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Can Google win mobile commerce with sound authentication? 
Google’s acquisition of sound-based authentication technology fuels yet another war between Apple and the search giant, but with recent data breaches and a plethora of existent payment options, retailers and brands may not be on board yet.
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Meredith Corp. eyes in-app rewards to monetize mobile
Campbell’s, Procter & Gamble and Unilever are a few big consumer packaged goods brands that are rolling out in-application rewards to Meredith Corp.’s apps to help the publisher push repeat usage.
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Coaches leverage real-time video on new iPad system
Coaches for college and professional-level sports teams are realizing a huge opportunity with real-time video through a new tablet-based system.
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Mobile Minutes: Firefox, apps and storefronts, Airtel and Loop Mobile, job seekers
Today in mobile marketing – Firefox OS sinks its teeth into low-end smartphones; What mobile apps can learn from traditional storefronts; Airtel to buy Loop Mobile; Job seekers’ secret weapon: Mobile devices, not the Web.
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