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Facebook’s mobile fortunes improve but rich user experiences still lacking – Mobile Marketer

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May 2, 2013

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Facebook’s mobile fortunes improve but rich user experiences still lacking
Facebook executives are talking up what they say are significant advances made in mobile during the first quarter, including the launch of Facebook Home and improved targeting capabilities. However, Facebook continues to look for ways to deliver rich advertising experiences to mobile users.
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USA Today targets theater fans through dedicated app
USA Today has rolled out a mobile application for the upcoming Tony Awards that lets theater fans stay up-to-date with news and buy show tickets.
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Virgin Mobile bolsters consumer experience with mobile site launch
Virgin Mobile has rolled out a mobile Web experience to accommodate its growing tech-savvy customer base.
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Mobile changes one-on-one marketing: ePrize exec
NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-on-one marketing.
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SkinCeuticals leverages mobile advertising to drive views of educational video
SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.
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