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“Leaky apps” controversy will force developer stance on privacy – Mobile Marketer

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January 29, 2014

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“Leaky apps” controversy will force developer stance on privacy 
Recent revelations on the actions of the National Security Agency could add to the pressure mobile developers are facing when it comes to standardizing security measures.
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41pc of mobile owners to use apps while watching Super Bowl XLVIII: report
Social media, gaming and weather applications are the top categories that consumers are most likely to be using while watching Sunday’s big football game, according to a new study from Soasta.
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Marriott meets job seekers on mobile Web
Marriott International is targeting millennials and mobile-savvy professionals with its new mobile-optimized job application site.
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Tic Tac sees nearly 50pc increase in CTR with transition screens
A recent Tic Tac mobile advertising campaign leveraged transition screens to provide a context for why users were seeing an ad, helping to drive up the click-through rate to the brand’s mobile site by nearly 50 percent.
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Mobile Minutes: Millenial Media, Paypal, Apple, iBeacon privacy
Today in mobile marketing – Millennial Media’s new CEO focused on building company, not a sale; Paypal executive leaves for mobile payments startup Clinkle; Apple CEO confirms company is looking into mobile payments; This app follows you while you shop—and it needs a clearer privacy policy.
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