CPG brands score on mobile’s hypertargeted marketing promise – Mobile Marketer
Please click here to read the entire story on Mobile Marketer
NBCUniversal taps Bluetooth to promote Endless Love to mall shoppers
NBCUniversal is leveraging Bluetooth marketing to target mall shoppers with a campaign to drive awareness and ultimately sales for its upcoming film Endless Love.
Please click here to read the entire story on Mobile Marketer
Muscle & Fitness sees 34pc increase in in-app purchases
American Media Inc.’s Muscle & Fitness magazine has seen not only an increase in in-application purchases, but also a 23 percent increase in average session length after integrating new push messaging strategies.
Please click here to read the entire story on Mobile Marketer
Meredith Corp.’s Allrecipes marries mobile and print with augmented reality
Meredith Corp.’s Allrecipes is rolling out augmented reality to support the recent launch of a print version with its troves of online and mobile content.
Please click here to read the entire story on Mobile Marketer
Mobile Minutes: App pivot, Samsung, bloatware, Windows tablets
Today in mobile marketing – A pivot could save your mobile app from failing; Samsung’s profit drops as Apple squeezes mobile sales; South Korea to banish bloatware from smartphones; Windows hybrid makers: It’s all about the tablet.
Please click here to read the entire story on Mobile Marketer
Please click here to sign up for Mobile Marketer for free