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CPG brands score on mobile’s hypertargeted marketing promise – Mobile Marketer

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January 27, 2014

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CPG brands score on mobile’s hypertargeted marketing promise
As more consumer-packaged marketers build up their mobile know-how, big brands are ditching traditional mass marketing approaches for smaller scale efforts that single out specific groups of consumers.

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NBCUniversal taps Bluetooth to promote Endless Love to mall shoppers 
NBCUniversal is leveraging Bluetooth marketing to target mall shoppers with a campaign to drive awareness and ultimately sales for its upcoming film Endless Love.
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Muscle & Fitness sees 34pc increase in in-app purchases  
American Media Inc.’s Muscle & Fitness magazine has seen not only an increase in in-application purchases, but also a 23 percent increase in average session length after integrating new push messaging strategies.
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Meredith Corp.’s Allrecipes marries mobile and print with augmented reality
Meredith Corp.’s Allrecipes is rolling out augmented reality to support the recent launch of a print version with its troves of online and mobile content.
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Mobile Minutes: App pivot, Samsung, bloatware, Windows tablets
Today in mobile marketing – A pivot could save your mobile app from failing; Samsung’s profit drops as Apple squeezes mobile sales; South Korea to banish bloatware from smartphones; Windows hybrid makers: It’s all about the tablet.
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