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Mobile marketers forced to choose between security and convenience – Mobile Marketer

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January 21, 2014

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Mobile marketers forced to choose between security and convenience
Recent developments such as the Target and Neiman Marcus data breaches as well as vulnerabilities uncovered in Starbucks’ payments application point to how mobile is making it harder for companies to protect their customers’ private information while simultaneously delivering engaging experiences.
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New York Times exec: Avoid channel-based thinking in publishing
NEW YORK — A New York Times executive at  Mobile Marketer’s Mobile FirstLook: Strategy 2014 said that publishers should approach mobile as a completely new medium that is different from every other marketing tactic.
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REI to combat showrooming with Wi-Fi content
NEW YORK — An REI executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference talked about how the sporting goods retailer is betting on in-store Wi-Fi and customer service to beat showrooming.
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How Warby Parker is getting mobile email right
Warby Parker sees mobile email as an engagement tool, which through the brand’s witty comments and silly video links helps drive opens, click-throughs and social sharing.
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Mobile Minutes: Best Buy, tablet slump, lost mcommerce sales, Nokia
Today in mobile marketing – Hurt by slower sales of smartphones, Best Buy has bleak holiday results; “UK tablet market to slump in 2014”; UK retailers miss out on 1.5 billion pounds in mcommerce; Nokia said to near CEO pick for future beyond handsets.
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