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Macy’s CMO: QR code revival driven by image recognition – Mobile Marketer

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January 17, 2014

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Macy’s CMO: QR code revival driven by image recognition
NEW YORK – Macy’s chief marketing officer at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that as the retailer looks to make a harder push into personalization this year, the combination of QR codes with image recognition still makes the mobile bar code relevant.
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ForeSee exec: Smartphone consumers just as satisfied as tablet users 
NEW YORK – A ForeSee executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 said that despite the smartphone’s reputation to not drive conversions, consumers are satisfied from smaller-screen shopping experiences.
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Omni Hotels exec: Facebook’s relevant ad push annoys some followers
NEW YORK—An Omni Hotels executive at Mobile FirstLook: Strategy 2014 pointed to a few challenges the hotel company is still seeing on social as the new medium matures.
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Optimized emails ineffective without pre, post engagements
Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces, if they lack pre and post interactions with consumers, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference.
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Digitas exec: Brand interest grows in holistic approach to mobile
NEW YORK—A DigitasLBi executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that mobile is making the need for an agency more crucial than ever for brands in order to align the fragmented channel under one holistic strategy.
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