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Google’s Nest deal pushes mobile as remote control for everyday life – Mobile Marketer

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January 15, 2014

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Google’s Nest deal pushes mobile as remote control for everyday life
Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.

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Facebook inches towards Twitter with Branch, Potluck acquisition 
Facebook interrupted the real-time social conversation Monday when it purchased link-sharing services Branch and Potluck.
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Lay’s bets on Instagram, Twitter to expand year-long campaign
PepsiCo.’s Lay’s is expanding its massive crowdsourced “Do Us A Flavor” campaign this year to Instagram and Twitter to capture the growing amount of social media activity that is taking place on smartphones and tablets.
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At NRF, mobile seen as up-and-comer with significant potential 
NEW YORK – Mobile had a significant presence at the NRF 103rd Annual Convention & Expo this week pointing to its growing role for retailers even as feedback from the show floor suggests there is still much for retailers to learn about how to effectively leverage mobile.
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Mobile Minutes: HomeFinder.com, app developers, Motorola, FiLIP
Today in mobile marketing – Real estate app Open Home Pro acquired by HomeFinder.com, becoming company’s first mobile app for realtors; Mobile apps won’t lead to riches for most developers; Motorola app lets users answer text messages with voice; FiLIP is the smartphone for kids too young to have a smartphone.
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