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Appliances are getting smarter but is mobile marketing? – Mobile Marketer

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January 13, 2014

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Appliances are getting smarter but is mobile marketing?  
As home appliances get smarter, marketers can now find new opportunities to send relevant messages to consumer, but they should be cautious when entering this new sphere.
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Location-shifting technology has potential to muffle marketers’ geotargeting efforts 
Dating application SinglesAroundMe has a patent pending for a location-shifting technology intended to help developers ease privacy concerns for consumers that has the potential to significantly change how marketers geotarget on mobile.
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Sephora borrows from Starbucks with app recommendation program
Sephora is ramping up its mobile content strategy with a program that recommends third-party applications and doles out free digital content to keep consumers coming back to the beauty retailer’s shopping app.
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Planet Fitness taps into second-screen social activity with Biggest Supporter sweepstakes
With Planet Fitness’s Twitter activity almost doubling during the broadcast of NBC’s The Biggest Loser, the health club franchise is supporting its mobile social strategy with a new contest and extending it to Instagram
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Mobile Minutes: Touch ID, Facebook, automakers, Samsung
Today in mobile marketing – Beyond Touch ID: Where mobile fingerprint scanners are headed; How Facebook gets you to test new stuff on its mobile app; As automakers tap smartphone technology, concerns grow about use of drivers’ data; Report: Samsung to launch Galaxy S5 smartphone by April.
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