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Google’s mobile search might be threatened by Facebook, Twitter – Mobile Marketer

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January 3, 2014

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Google’s mobile search might be threatened by Facebook, Twitter 
While Google is the leader in mobile search, it is still figuring out how exactly to monetize on the channel, and in the meantime Facebook and Twitter might be infringing on its territory.
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Swanson fuels recipe discovery via video, social advertising campaign
Campbell Soup’s Swanson is packing video and social media into an advertising campaign to inspire consumers to use the brand’s broth and stock products in new ways.
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Sponsored photos a growing part of marketers’ mobile social toolbox: report
In a sign of mobile’s growing role in the social media ecosystem, marketers’ use of sponsored photos leapt from 24 percent in 2012 to 33 in 2013, according to a new report.
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Children’s Heart Foundation Oregon fundraises via Facebook app
The Oregon chapter of the Children’s Heart Foundation has launched a holiday fundraiser via a mobile-optimized Facebook application called CafeGive Social.
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Mobile Minutes: ZTE, tech hubs, Strikingly, US Postal Service
Today in mobile marketing – ZTE creates mobile business group ; Rise of mobile computing fosters new tech hubs; Strikingly review: Make mobile-friendly Web sites with your Facebook profile and a click; The US Postal Service is testing mobile point-of-sale technology.
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