Can mobile help get Red Lobster out of hot water?
With mobile marketing delivering a significant boost for some brands, money-losing Red Lobster – which is being spun off and having its marketing budget slashed – should take a close look at mobile to help it reduce marketing costs while driving value and loyalty for customers.
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Fox exec: Platform proliferation a challenge because of unique content needs
The growth in mobile video consumption is creating a significant opportunity for Fox Broadcasting to reach users with engaging content while also challenging the company to meet the unique programming needs of each audience, according to David Wertheimer, president of digital at Fox Broadcasting Co.
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Stanford Univ. streams in-stadium Google Glass views to scoreboard
CrowdOptic had Google Glass-wearing cheerleaders and staffers watch Stanford sports recently and then filtered the videos, streaming them to the scoreboard and to social media for all to see.
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GoGo to offer free Weather.com access for smartphones on airlines
GoGo will offer free, in-flight mobile Wi-Fi to passengers who connect to Weather.com on its airline partners starting next year.
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Mobile Minutes: Gett, Windows Phone apps, app downloads, toddlers and tablets
Today in mobile marketing – With $100M+ run rate, Gett reveals a new look, app and delivery service as it prepares to do battle with Uber; Best apps for your new Windows Phone; Christmas may break record for app downloads; Limit tablet use by toddlers, doctor says.
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