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YouTube paid versus earned media: Which works better on mobile? – Mobile Marketer

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November 21, 2013

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YouTube paid versus earned media: Which works better on mobile? 
As more traffic moves to mobile on YouTube, Google is looking to take on Facebook and Twitter with new mobile advertisement opportunities for brands. At the same time, marketers also need to be putting more muscle into earned media by cranking out their own video content.
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Jeep leverages new “Pull” format for more engaging ad
Jeep is promoting its 2014 MY Cherokee with a new mobile ad that engages consumers by asking them to pull down the ad to expand.
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LinkedIn looks to boost ad targeting with new brand opportunities
LinkedIn is ramping up its advertising offerings with Showcase Pages, which should enable the business oriented social network to fine-tune ad targeting.
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Walgreens mobilizes clinic appointments via app integration
Walgreens is rolling out a nationwide program to integrate its brand into the iTriage mobile application as the company looks for new ways to streamline clinic appointments.
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Mobile Minutes: Google, Yahoo, feeding frenzy, mobile games
Today in mobile marketing – Google’s new Android app delivers all your news in one place; Yahoo now has 400 million monthly mobile users, Marissa Mayer says; Brace yourself for a mobile acquisition feeding frenzy; You won’t believe what mobile game developers are doing now to monetize their games.
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