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Publishers threaten to cut out ad networks in mobile display advertising
Facebook and Twitter are among a handful of companies that attribute to publishers now controlling 52 percent of mobile display spend, which could potentially push out ad networks if media brands can offer advertisers a stronger value proposition, according to a new report from IDC.
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Google exec: Mobile is biggest revolution in computing since emergence of Internet
SAN FRANCISCO – A Google executive who keynoted the ad:tech San Francisco 2013 conference said that mobile is a critical piece in revolutionizing the advertising industry and the company is constantly rethinking everything it does because of the ever-changing and emerging space.
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GM friends Facebook, pointing to its significant role in mobile advertising
GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic that sees the automaker investing in the social network for the first time in almost a year.
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Publishers remain split on native versus app debate: Ad:tech speaker
SAN FRANCISCO – An MIT Technology Review executive at the ad:tech San Francisco 2013 conference said that publishers still face ongoing challenges when it comes to developing mobile applications for smartphones and tablets.
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Mobile ad spend in Britain jumps 148pc as industry matures: IAB
In a reflection of how quickly mobile advertising is growing in Britain, m obile now accounts for 9.7 percent of all digital advertising spend compared to just 1.1 percent in 2009, according to a new report from the Internet Advertising Bureau UK.
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