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What millennials reveal about the future of mobile marketing – Mobile Marketer

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November 14, 2013

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What millennials reveal about the future of mobile marketing 
Brands such as Facebook and Abercrombie & Fitch are finding it harder to win over and keep teen consumers in part because of their mobile habits. As millennials mature and mobile habits change more broadly, other marketers are also likely to struggle to maintain their grip on consumers.
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Samsung users are most active on Android platform: report
Samsung devices hold a majority of Android activity and are gaining steam, with the brand’s share of Android smartphone activity having more than doubled in the past eight months, according to a report from Mixpanel.
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University of Wyoming pumps up mobile investments for sports engagement
The University of Wyoming is kicking its mobile marketing into gear for several sports teams, highlighting the need for colleges to move into sports-related campaigns to capitalize on fervent sports fans.
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Debenhams makes mobile core to Beauty Clubs Awards
Debenhams updated its third annual Beauty Club Awards to make the site optimized for mobile, and in doing so, the department store saw a 2,370 percent increase in traffic with 41 percent of the votes cast by mobile.
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Mobile Minutes: Moto G, emergency aid, mobile facts, growing media
Today in mobile marketing – With Moto G phone, Google’s mobile revolution now plausible; Mobile phones are now as crucial as food and water in emergency aid; Fifty essential mobile marketing facts; Mobile is the only media that is growing — TV, print, radio are all shrinking.
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