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Twitter’s patent shortfall a potentially significant post-IPO hurdle – Mobile Marketer

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November 6, 2013

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Twitter’s patent shortfall a potentially significant post-IPO hurdle
While Twitter is expected to reach new heights following its stock debuts tomorrow, the company is also likely to be a bigger target of patent infringement claims once its coffers are full. This could be a potentially troublesome development as Twitter does hold many patents.
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Coca-Cola exec: Tighter mobile integration is a must for Rio 2016 Olympics
NEW YORK – A Coca-Cola executive at the Mobile Women to Watch Summit spilled that the company plans to make the upcoming mobile programs for the FIFA 2014 and 2014 Olympics in Rio more tightly integrated based on learnings from the 2012 London Olympic campaign.
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Ford exec: Bigger focus on CRM will lead to more apps
NEW YORK – A Ford executive at the Mobile Women to Watch Summit said that although the company has not been particularly active with mobile applications so far, a bigger emphasis on car owners for CRM purposes will likely change the company’s focus.
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OpenTable exec: Leverage SEO for Android apps, burst campaigns for iOS apps
NEW YORK—An OpenTable executive at the Mobile Women to Watch conference said that marketers should optimize their Android applications for search to earn more downloads, while with iOS apps, marketers can push burst campaigns to affect App Store ranking.
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Mobile minutes: Beyond desktop, flexible screens, Nike, T-Mobile
Today in mobile marketing – New app platforms will take mobile beyond desktop companion; Smartphone makers race to build flexible screens; Nike releases Move app to turn your iPhone 5S into a FuelBand; T-Mobile subscribers up for 2nd straight quarter.
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