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Mobile inspires new retail store designs that go beyond the Apple Store – Mobile Marketer

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November 5, 2013

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Mobile inspires new retail store designs that go beyond the Apple Store
Mobile’s influence on the in-store experience extends beyond iPad point-of-sale systems and shopping applications, with retailers completely rethinking store design and merchandising to better meet the needs of the smartphone-equipped customer.
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BlackBerry bets on software to return to mobile spotlight
While BlackBerry is once again trying to execute a successful turnaround, this time the focus is likely to be more on rebuilding its strength on the enterprise side through software services than on trying to drive consumer hardware sales.
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McDonald’s puts location at core of iTunes Radio launch campaign   
After significantly investing in Apple’s iAd in the past, McDonald’s has rolled out a new campaign for iTunes Radio service with the sole purpose of driving in-store traffic.
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Kia redesigns Web site for richer experience across devices
Kia Motors America has redesigned its Web site with responsive design to create an improved experience for its customers on mobile and desktop.
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Mobile minutes: T-Mobile, Velti, Google, BBC Radio
Today in mobile marketing – T-Mobile’s no-money-down iPad offer requires $20 monthly plan for new customers; Velti announces agreement to sell mobile marketing businesses in U.S., U.K. and India to affiliates of GSO Capital Partners LP; Google’s Niantic Labs to launch massive augmented reality game on Dec. 14; BBC Radio 1 aims to ‘crack smartphone generation’ by embracing video.
Please click here to read the entire story on Mobile Marketer

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