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Love or hate Facebook? Mobile marketers cannot make up their minds – Mobile Marketer

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October 31, 2013

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Love or hate Facebook? Mobile marketers cannot make up their minds
While Facebook is an increasingly important player in mobile advertising, rumblings of dissatisfaction from some marketers and a Twitter IPO in the offing raises the question: Can the social giant keep the good times rolling?

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Marketers need to cater to “snacking” mobile readers
Since the average mobile reader tends to skim through headlines and snackable content as opposed to diving into long-form articles, marketers and publishers need to redefine the way ads reach their readers on mobile.
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United revamps mobile experience for greater contextual relevance
LITCHFIELD PARK, AZ –A United Airlines executive at the Mobile Shopping Fall Summit gave a sneak peak at a new digital redesign rolling out that includes mobile, Web and in-airport kiosks.
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Women’s strong emotional connection to smartphones requires unique approach: Time Inc.
Women more so than men have a strong emotional attachment to their smartphones and tablets, suggesting marketers need to position their messages differently for mobile than other media channels, according to a new report from Time Inc. and Nuance Digital Marketing.
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Mobile Minutes: Customizable smartphones, Microsoft, Comcast, Samsung Gear
Today in mobile marketing – Do people want to build their own customizable smartphone?; The mobile strategy war on Apple and Google; Comcast rebranding mobile app to ‘Xfinity TV Go’ with live TV streaming from anywhere; This is why there aren’t more Samsung Galaxy Gear apps.
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