Is Apple’s push into lower prices working? 
While Apple is selling more iPhones, the average selling price is on the decline, raising the question of how well its strategy to extend reach into lower-priced segments is working.
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ESPN exec prioritizes in-app customer feedback for better mobile experience
LITCHFIELD PARK, AZ – An ESPN executive at the Mobile Shopping Fall Summit pinpointed in-application metrics as a way for brands to understand what consumers are actually doing within applications to help build better mobile products.
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Amtrak exec: Time to move beyond ticketing to mobile experiences
LITCHFIELD PARK, AZ – An Amtrak executive at the Mobile Shopping Fall Summit said that the railroad is now looking beyond the mobile ticket to connect consumers to both employees as well as other travelers.
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65pc prefer watching full-length movies on mobile vs. shorter content
When it comes to watching mobile video, 65 percent of consumers prefer to watch full-length movies or television shows over shorter content, according to a new report from Vuclip.
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Measurement, engagement remain challenge in mobile
LITCHFIELD PARK, AZ – Marketers are always looking for the next, best thing in mobile, and according to Mobile Shopping Fall Summit attendees, that comes with lots of questions.
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Mobile Minutes: Baby’s app, Walmart, augmented reality, Disney
Today in mobile marketing – New milestone emerges: Baby’s first iPhone app; YC alum Kicksend inks mobile photo printing deal with Walmart; Someday, augmented-reality technology could change the way we drive; Disney show will appear first on app for tablets.
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