Google vs. Facebook: Who has the stronger mobile advertising strategy?
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.
Please click here to read the entire story on Mobile Marketer

Kellogg differentiates augmented reality efforts with entertainment    
Kellogg  is taking its augmented reality initiatives up a notch by focusing on entertainment content that brings static packaging to life.
Please click here to read the entire story on Mobile Marketer

Fiat sees 80pc completion rate for video in rich media ad
Chysler supported the launch of its new 4-door Fiat 500L with an interactive rich media ad leveraging finger swiping that led to strong engagement levels from consumers on tablets and smartphones
Please click here to read the entire story on Mobile Marketer

Entertainment brands use mcommerce 2X more than other verticals: Millennial Media
Mobile commerce is being used twice as much in advertising campaigns from entertainment brands than other verticals, highlighting the medium’s impact in driving quick ticket sales, according to a new report from Millennial Media.
Please click here to read the entire story on Mobile Marketer

What to expect at ad:tech New York 
Marketers, agencies and brands will convene in New York to discuss all things digital at the upcoming ad:tech New York conference.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: LinkedIn, YouTube, Zynga, MTV
Today in mobile marketing – LinkedIn’s new mobile app called “a dream for attackers”; YouTube subscription music service to go for mobile dollars; Zynga firms up mobile efforts, shares up 13 percent; MTV launches new series on app before TV premiere.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free