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Tablet makers dive for dollars in quickly commoditizing market – Mobile Marketer

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October 23, 2013

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Tablet makers dive for dollars in quickly commoditizing market
As tablet prices continue to trend downward, tablet manufacturers are casting about for revenue-generating strategies in an increasingly commoditized market.

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P&G’s Secret picks mobile photo-sharing to build social engagement
Procter & Gamble’s Secret is tapping a third-party mobile photo-sharing application that spurs teenagers to create custom photos and help spread an anti-bullying message to friends and family.
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In-app ad experiences improve as mobile spend increases: report
Increased use of mobile analytics platforms as well as the introduction of innovative ad formats and purchasing mechanism will drive the global spend on mobile advertising to $39 billion in 2018, up from $13 billion this year, according to a new report from Juniper Research.
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Unilever’s Slimfast leverages mobile, social to create weight-loss conversation
Unilever’s Slimfast is inviting consumers to participate in a mobile-social conversation about losing weight with augmented reality and a revamped mobile site.
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Mobile Minutes: Messaging, software revolution, Goldstar, HMV
Today in mobile marketing – The field is wide open for mobile messaging — here’s what it takes to win; Software revolution, part IV: Computing in a mobile world; Goldstar: A blueprint for how to win the mobile transition; Apple removes HMV iOS app for “violating App Store guidelines.”
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