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Google’s mobile problem: Monetization issues persist despite corrective measures – Mobile Marketer

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October 18, 2013

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Google’s mobile problem: Monetization issues persist despite corrective measures
Initial results are disappointing from Google’s recent massive push to derive more money from mobile paid search, with CPC rates dropping 4 percent in the third quarter compared to the previous quarter. However, with brands such as Discover and American Apparel increasing their mobile spend on Google, the situation could still turnaround.
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Apple reduces 5C orders, hinting at renewed premium push
Reuters recently reported that Apple is cutting production orders for the iPhone 5C, while increasing production of the 5S, suggesting a renewed focus on its premium positioning.
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Push notifications should be integrated into direct marketing, CRM strategies: Forrester
Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy in order to take full advantage of this important new opportunity, according to a new report from Forrester.
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Project Runway integrates mobile banking for added financial challenge
Project Runway has kicked off a mobile social sweepstakes to end a season that for the first time integrated mobile banking into the show’s challenges.
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Mobile Minutes: BlackBerry, Yahoo, FCC, smart eyewear
Today in mobile marketing – From ripe to ruined: why cheap mobile data is what really killed BlackBerry; Yahoo results suggest lagging share of fast-growing mobile ads; How the FCC plans to clear the air for more mobile data; Augmented reality apps: Making the case for smart eyewear.
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