Vine outshines Instagram for branded short-form video opportunities
Savvy marketers have latched onto mobile short-form video this year, showing a preference for Twitter’s Vine platform despite Facebook’s launch of Video on Instagram several months ago. However, as Instagram video continues to improve, its significantly larger user base could start to attract more brands.
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Major league sports looks beyond Wi-Fi for mobile-enabled gameday excitement
Mobile is becoming the dominant digital engagement platform for major league sports teams, driven in part by increasingly sophisticated in-stadium experiences.
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Home Run Inn Pizza pilots Twitter’s new strikeout hashtag for consumer engagement
Chicago’s Home Run Inn Pizza is reaching out to hungry and angry consumers with a Twitter campaign that leverages the new strikethrough hashtag.
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NBCUniversal drives TV tune-ins with innovative Twitter partnership
NBCUniversal is leading the charge with how broadcasters are tying together mobile, social and television with a new tool that aims to ensure consumers are glued to multiple devices while watching their favorite TV programs.
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Mobile Minutes: Tablet wave, mobile health, T-Mobile, gold iPhones
Today in mobile marketing – PC sales crash continues amid tablet wave; Apps showcase the bright future of mobile health; T-Mobile to make it cheaper to make calls while abroad; A pricey gold-plated option for iPhones.
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