Jack in the Box delivers on mobile’s promise of location-based relevancy
As marketers move from dipping their toes in mobile to making it a more prominent part of the marketing mix, a new Jack in the Box campaign provides valuable insight into how to take the location-based ad to the next level.
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Coca-Cola, FedEx lead Fortune 100 for mobile sites: report
Coca-Cola and FedEx took the lead in The Search Agency’s report on the Fortune 100 companies’ mobile sites, with a score of 4.49 out of 5.
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Ketel One sponsors new Time Out universal app launch for global-local mix
Ketel One Vodka is sponsoring Time Out Group’s Los Angeles launch of its new universal mobile application. The app will combine Time Out Group’s individual city apps to provide a broader reach for advertisers.
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BB&T bank spreads leadership values via mobile game
North Carolina based BB&T Bank has released a mobile video game application to aid the company’s community service efforts in sharing its leadership model with the world.
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Mobile Minutes: Microsoft, mobile questions, transforming the poor, Samsung
Today in mobile marketing – Microsoft’s $7.2 billion Nokia bet not luring apps; Five mobile app questions board members should ask the CIO; 6 ways mobile technology has transformed the world’s poor; How new Samsung Note Tablet compares with rivals.
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