Augmented reality trumps QR codes for print-to-mobile engagement
With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers.
Please click here to read the entire story on Mobile Marketer

How Facebook, Spotify and CNN are getting push messaging wrong: report
With the continued popularity of mobile applications, marketers are increasingly leveraging in-app push notifications to drive user engagement. However, many marketers still make basic mistakes when it comes to push messaging, risking these important customer relationships, according to new research from Urban Airship.
Please click here to read the entire story on Mobile Marketer

Viacom Int’l bets on Twitter for mobile social ramp up
Viacom International Media Networks is making a bigger push into mobile marketing this year, with Twitter playing a key role in how the broadcasting company ties together television and social media.
Please click here to read the entire story on Mobile Marketer

Mondelez boosts mobile strategy with global content push 
Mondelez International is supporting its industry-leading mobile strategy with a big international push to make content available on locally-popular devices around the world and in ten languages.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Downloads, Swirl; mobile sales; apps
Today in mobile marketing – Downloads on mobile devices double in 12 months; Swirl spikes retail sales with mobile discounts, gets $8 million from Hearst; Will U.S. mobile device sales take a big dive?; Mobile apps: Part of your enhanced business strategy.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free