Mobile video goes social, opening up new opportunities for marketers
With the recent launch of Vine and similar video recording features for Facebook’s iOS app, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?
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GMC mobile video campaign generates 42pc brand recall rate
General Motor Co. recently ran a mobile video advertising campaign that points to the effectiveness of using the medium for brand awareness and recall.
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IPhone owners beat out Android for monthly gaming app usage: report
Roughly 86 percent of iPhone users play mobile games compared to 76 percent of Android owners, according to a new report from Arbitron Mobile.
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Cigna introduces app to simplify health management for customers
Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending.
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