Why Twitter is the killer platform for brand-building on mobile – Mobile Marketer
Why Twitter is the killer platform for brand-building on mobile
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
Please click here to read the entire story on Mobile Marketer
British mobile ad spend up 127pc YOY: report
Mobile ad spend in Britain has increased 127 percent year-over-year to take up 14.1 percent of all digital spending, according to a report coming out today from the Internet Advertising Bureau UK and PwC.
Please click here to read the entire story on Mobile Marketer
Deeper understanding of mobile users a challenge for media buying
A number of recent reports have pointed to unique mobile behaviors across specific groups of consumers, based on age, gender, race, first-language and other factors. As marketers are able to understand more about mobile users, however, media buying is becoming more difficult.
Please click here to read the entire story on Mobile Marketer
CBS propels catch-up TV efforts via app rollout
CBS is expanding its mobile initiatives around full-episode streaming that began earlier this year with a new Android and Windows 8 mobile application.
Please click here to read the entire story on Mobile Marketer
Mobile Minutes: Samsung, mobile media consumption, Apple, augmented reality
Today in mobile marketing: Samsung’s mobile chief departs; This is what the massive growth of mobile media consumption means for the mobile industry; Apple said to buy smart calendar app; Augmented reality—no longer the stuff of movies.
Please click here to read the entire story on Mobile Marketer
Please click here to sign up for Mobile Marketer for free