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IOS threatened after court dismisses Apple’s suit to protect developers – Mobile Marketer

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October 3, 2013

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IOS threatened after court dismisses Apple’s suit to protect developers
The recent dismissal of Apple’s suit intended to protect developers from what it claims are unwarranted patent fees threatens to cut into developers’ profitability and, therefore, the vibrancy of the iOS ecosystem.

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Facebook moves into mobile retargeting to capture brands’ holiday spend
Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product that will likely appeal to marketers looking to retarget consumers who have already downloaded a brand’s mobile application.
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NHL exec: Low-energy Bluetooth technology will be game-changer
NEW YORK – A National Hockey League executive at Mobile Marketer’s Mobile Marketing in the Morning event said that Apple’s new iBeacon will change how marketers will be able to profile in-stadium consumers.
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Coffee Bean’s mobile social strategy drives 36pc lift in local engagement
The Coffee Bean & Tea Leaf is seeing some positive results from its mobile, social and local marketing efforts over the past year that support a growing base of engaged fans.
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Mobile Minutes: HTC, HarpenCollins, BlackBerry, Big data
Today in mobile marketing: HTC works with qualcomm to avoid U.S. ban on phones; HarperCollins joins Scribd in E-Book subscription plan; BlackBerry draws interest of Cerberus; How big data is transforming the mobile industry.
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