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How an ongoing government shutdown may affect mobile marketers – Mobile Marketer

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October 2, 2013

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How an ongoing government shutdown may affect mobile marketers 
Everyone from investors and brand executives to consumers and merchants is closely watching to see what the impact will be of the federal government shutting down. For marketers, much depends on just how long the shutdown will last, with opportunities opening up in some cases and closing in others. Please click here to read the entire story on Mobile Marketer

Marketers struggle to meet in-app advertising opportunity: Forrester
Almost half of consumers do not seem to be appreciating in-application ads, and 43 percent think that they disrupt user experience, according to a report from Forrester Research.
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McDonald’s beefs up mobile social ads on Facebook with rich media
McDonald’s is launching its first mobile advertising campaign that leverages Facebook and Twitter to serve up a rich media experience as part of a multichannel marketing push to promote a new line of chicken wings.
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JackThreads ramps up mobile retargeting strategy to capture holiday sales
Daily deals site JackThreads is retargeting users of its mobile commerce application with relevant banner ads when they are inside other apps as a way to drive sales.
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Mobile Minutes: F.A.A, Google Hummingbird, cameras, lightening
Today in mobile marketing: F.A.A. panel backs easing of device rules; Google Hummingbird: A mobile content marketing strategy just became essential; Depth-sensing cameras head to mobile devices; Scientists use lightning bolt to charge mobile phone.
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Jones Group, Priceline execs: Marketing and technology should be holistic group
Marketing and technology need to work together more than ever before. That is why an Advertising Week session last week in New York paired marketing and tech executives from The Jones Group and Priceline.com.
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