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Repercussions for marketers as mobile ecosystem evolves into duopoly – Mobile Marketer

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September 24, 2013

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Repercussions for marketers as mobile ecosystem evolves into duopoly 
With BlackBerry being taken private and effectively exiting the consumer sector, it increasingly looks like the goal of having a competitive third mobile ecosystem after Android and iOS may be a pipe dream.
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Wendy’s bets on Vine to harness brand enthusiasts
Wendy’s is incentivizing consumers with prizes in exchange for uploading short mobile video clips as part of a promotion for the brand’s flatbread sandwiches.
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80pc willing to exchange location data for relevant brand messages: report 
A new survey released today by mBlox and Millward Brown finds that 80 percent of mobile users would share location data with brands to receive SMS or push messages.
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Sesame Street releases app that serves situation-specific games
Sesame Workshop, the producers behind Sesame Street, launched a new mobile application that provides users with a one of more than 150 games to play based on the situation and location of a user.
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Mobile Minutes: Twitter, FDA, Mobile numbers, Apple
Today in mobile marketing: Who’s really the king of mobile advertising?; FDA issues final rules governing mobile medical apps; Where Mobile Isn’t: Countries With the Lowest Percentage of Subscribers; Apple Sells 9 Million iPhones Over Launch Weekend.
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