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Bluetooth-enabled mobile services threaten NFC with take-off – Mobile Marketer

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September 18, 2013

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Bluetooth-enabled mobile services threaten NFC with take-off
There is growing excitement around Bluetooth technology and how it can support mobile users’ real-world activities. Apple’s iBeacon and PayPal’s Beacon are just the tip of the iceberg, with many more Bluetooth-enabled services expected over the coming year.
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Advertiser interest in tablets less bullish than expected: report
Advertiser interest in tablets is not as strong as expected, with marketers and agencies planning to allocate only 39 percent of their mobile budgets to tablets compared to 61 percent for smartphones, according to a new report from Advertiser Perceptions.
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Hershey’s Scharffen Berger tests homescreen mobile ads for brand-building
Hershey’s Scharffen Berger is experimenting with a new type of mobile advertising that takes advantage of a mobile device’s homescreen to drive consumers to a wine and chocolate tasting.
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Chevrolet takes over Weather Channel app to promote Silverado
Chevrolet is taking a big bet on cross-screen advertising as part of a partnership with The Weather Company to promote the 2014 Silverado 1500 across mobile platforms.
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Mobile Minutes: Google, Twitter, T-Mobile
Today in mobile marketing: Google eyes big change in online tracking for ads; For Twitter, Key to Revenue Is No Longer Ad Simplicity; T-Mobile scolded for ad campaign against AT&T; UK to test location-based mobile emergency alert systems.
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