Samsung’s Mega likely to give big boost to app advertisers – Mobile Marketer
Samsung’s Mega likely to give big boost to app advertisers
Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. Although the devices might not be a game-changer for marketers already running multi-device campaigns, the phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.
Please click here to read the entire story on Mobile Marketer
McDonald’s tests NFC to drive in-location engagements
McDonald’s is testing near-field communications technology as a way to drive mobile engagements inside one of its restaurants.
Please click here to read the entire story on Mobile Marketer
Clorox second-screen campaign generates 54pc engagement rate
Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacting with the app’s content.
Please click here to read the entire story on Mobile Marketer
IPad, Galaxy Tab rise in market share percentage as Kindle Fire plummets 11pc YOY: report
Apple’s iPad rose to 70.1 percent of July 2013 market share, Samsung’s Galaxy Tab rose to 11.1 percent and Kindle Fire dropped to 10.1 percent, according to a report by Jumptap.
Please click here to read the entire story on Mobile Marketer
LivingSocial revamps app to enhance search, streamline checkout
LivingSocial recently updated its mobile application to improve search and filter capabilities and simplify the checkout process.
Please click here to read the entire story on Mobile Marketer
Please click here to sign up for Mobile Marketer for free