Marketers set sights on mobile fingerprinting despite significant obstacles
As more marketers beef up cross-screen campaigns, mobile fingerprinting is gaining some traction as a method to track consumers across different devices. However, challenges with privacy and accuracy are keeping the technology from fully taking off.
Please click here to read the entire story on Mobile Marketer

Kimberly-Clark’s Pull-Ups highlights product versatility via mobile ads
Kimberly-Clark’s Pull-Ups is leveraging rich media with an interactive mobile advertising campaign that shows consumers how a new line of training pants goes from night to day.
Please click here to read the entire story on Mobile Marketer

Amazon, eBay target Wi-Fi users to drive app downloads
EBay and Amazon are leveraging a new ad product from Wi-Fi provider Boingo that prompts consumers to download a mobile application in exchange for Internet access.
Please click here to read the entire story on Mobile Marketer

Zumper helps renters find new home via iOS app
Apartment rental search platform Zumper recently launched its first consumer iOS application to help the renters themselves find their dream house.
Please click here to read the entire story on Mobile Marketer

Anya Hindmarch teases new boutique via Instagram
British accessories brand Anya Hindmarch is taking fans behind the scenes of its recently opened New York boutique by posting images on Instagram that lead up to the grand opening Aug. 22.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free