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Does Wall Street have the knives out for Apple? – Mobile Marketer

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January 24, 2013

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Does Wall Street have the knives out for Apple?
Call it the Apple conundrum. While the company’s stock value dropped because the numbers were slightly below analysts’ expectations, the manufacturing giant is selling more mobile devices than ever before and making money hand over fist. So why the disappointment?
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Mobile ad revenue to reach $11.4B this year: Gartner
Mobile advertising revenue is growing at a rate faster than previously expected and should reach $11.4 billion worldwide this year up from $9.6 billion last year, according to new report from Gartner.
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McDonald’s flaunts menu items via mobile-optimized campaign
McDonald’s is pushing fast food lovers to discover and try its new menu items through a new interactive campaign.
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Coca-Cola sinks its claws into mobile for Super Bowl engagement
Coca-Cola is betting on mobile as a critical piece of second-screen interaction in its social media-fueled multiscreen marketing for the upcoming Super Bowl XLVII.
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NHL shoots for repeat mobile usage via Android app
The NHL is building up hype for the 2013 hockey season with a revamped Android application that serves as a hub to keep sports fans coming back regularly with wallpapers and news information.
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